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Notes on running Google Ads properly.

Practical, specific writing on Google Ads — what tends to go wrong in accounts, what actually moves performance, and how to tell the difference between the two. Added to roughly weekly.

The Google Ads Tracking Mistakes I Find in Nearly Every Audit

Before a bid or a keyword gets touched, the first question is always the same: is the account measuring the right thing? These are the faults that show up most often — and what they quietly cost.

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