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Service 03 · Coaching & training

Learn Google Ads from a specialist who runs accounts every day.

For business owners who want to understand what is happening in their account, and in-house teams that need practical, current training. Sessions are built around your live account and your level — not a generic course.

Training
£99 / hour

One-to-one sessions from £99 per hour. Full-day in-house team training £450. Half-day formats available.

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Formats

Two ways to work together

Both formats use your account, your campaigns and your data. There is no recycled slide deck.

Individual · £99 / hour

One-to-one coaching sessions

We work through your live account together. Real campaigns, real decisions. Whether you are new to Google Ads or want to sharpen a specific area, the session is built entirely around you.

  • Tailored to your level, beginner to advanced
  • Live review of your account
  • Flexible scheduling
  • Session recording available
  • Follow-up notes provided
Teams · £450 / full day

In-house team training

A full day with your team, at your office, covering what they need to know using your account and your data. The team finishes the day with a clear plan and the skills to execute it.

  • Tailored to the team's level
  • Half-day or full-day formats
  • Hands-on, practical delivery
  • Training materials included
  • Follow-up Q&A session available
Curriculum

What can be covered

Every session is different. Select what is relevant, or I will build a plan based on where the gaps are.

Google Ads fundamentals
Campaign structure
Keyword research and match types
High-converting ad copy
Bidding strategies
Smart Bidding and automation
Shopping and feed optimisation
Performance Max
Conversion tracking and GTM
Reading and interpreting reports
Quality Score
Audience targeting and remarketing
Negative keyword strategy
Budget management and pacing
Landing page recommendations
Account auditing methodology
Suitability

Who benefits most

Coaching works best where there is a genuine intention to understand the discipline, not simply to get quick answers.

01

Business owners

You do not need to become a PPC specialist. Understanding your own account well enough to hold an agency accountable is valuable in its own right.

02

Marketing professionals

PPC is not your specialism but it has landed on your desk. We get you to a practical working level quickly, without theory for its own sake.

03

In-house marketing teams

Bringing PPC in-house, or raising the standard of what the team already does. A structured day makes a measurable difference.

FAQ

Coaching — common questions

Do I need any prior knowledge of Google Ads?

No. Sessions are pitched to your current level, whether that is starting from nothing or refining specific technical areas. The only thing that matters is a genuine interest in understanding the platform.

Can sessions be recorded for the rest of my team?

Yes, one-to-one sessions can be recorded on request, and the recording plus written notes are yours to share internally. In-house team days include their own training materials.

Is this the same as being trained by an agency?

No. Agencies that offer training are often teaching a generic curriculum. Sessions here are built around your live account and your actual campaigns, so what you learn is immediately applicable rather than theoretical.

What happens after the session — is there follow-up support?

One-to-one sessions include follow-up notes summarising what was covered. If questions come up while implementing what you have learned, you are welcome to email and I will do my best to help without charging for every small query.

Complimentary call · no pressure, no pitch

Let us establish what you need

Book a complimentary call and tell me where you are. I will be direct about whether coaching is the right fit and what we would cover.

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Also available

Other ways to work together

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