A systematic review of your Google Ads account by a senior specialist. You receive specific findings, a prioritised action plan, and a walkthrough — whether you implement it yourself or retain me to do so.
Fixed price regardless of account size. Delivered within 5–7 working days. No ongoing commitment.
Book a callThis is not a quick scan and a PDF. Each area is reviewed in turn to establish what is working, what is not, and — critically — why.
Campaign organisation, ad group architecture, and whether the account is built to scale or constrained by its own setup.
Keyword relevance, match type strategy and full search term analysis to locate wasted spend.
Review of negative lists — one of the most commonly neglected areas, and one that quietly drains budget.
Whether bid strategies are aligned to commercial objectives, and whether automated bidding has the data it needs to succeed.
Quality Score, ad relevance, asset groups, and whether the ads are compelling enough to earn the click.
Verification that tracking is accurate and complete — not double-counting, not missing key actions.
Audience segments, demographic targeting, device adjustments and geographic performance.
Feed quality, product groupings, campaign structure and asset review.
Whether budget is concentrated on the best-performing campaigns or spread thinly across weak ones.
Four components. The report is yours to keep and act on, with or without further involvement from me.
A detailed, plain-language report covering every area of the account. Specific findings with context for each issue identified — no vague observations.
Not a list of problems but a sequence: what to fix, in what order, with quick wins separated from longer-term structural improvements.
We go through the findings together on a video call. You can question and challenge anything, and leave with a clear understanding of what happens next.
Questions arise during implementation. You have 30 days of email access to me so that nothing stalls.
A UK kitchenware retailer with a healthy-looking blended ROAS was seeing margins under pressure and could not identify why. The audit found that 60% of monthly budget was allocated to product segments with below-breakeven ROAS, all inside a single Performance Max campaign — while a small group of high-margin products drove the majority of profit.
The recommendations centred on segmenting by margin, restructuring the product feed and setting ROAS targets by product tier rather than a single blended figure.
£399 is the total, fixed price for the full audit as described on this page — written report, prioritised action plan, walkthrough call and 30 days of follow-up support. There are no hidden extras or upsells within the audit itself.
The audit is sold and delivered as a standalone product. If I believe ongoing management would help, I will say so once, in the walkthrough call, and then leave the decision entirely with you.
Yes. The report and action plan belong to you once delivered, and are written so that anyone competent in Google Ads can act on them directly, whether that is you, your current agency or your in-house team.
Google's recommendations are generated to serve Google's objectives as much as yours, and often push toward broader targeting and higher spend. An audit is an independent, manual review with no incentive beyond an accurate answer.
Book a complimentary call first. I will take an initial look at the account and give you a straight answer — if I do not believe an audit would surface anything material, I will say so.
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