Senior-led Google Ads management built for the way landscapers and garden designers actually win work — call tracking, service-level campaign structure, tight local targeting and reporting on jobs rather than clicks. From an independent specialist with ten years' experience.
A paid search restructure for a major US plumbing company reduced cost per lead by 44% in five weeks on an unchanged budget, with better lead quality.
Read the case studyLandscaping and garden design sits at the higher end of home services — a full garden redesign, patio and planting scheme or outdoor structure can run to five figures, and the decision usually involves a design consultation, a proposal and a period of consideration before it is won. It sits closer to builders than to a trade like plumbing in how it should be sold, and most accounts in this category are built as if it were the opposite.
The category also carries a large amount of low-value search traffic — inspiration, DIY ideas, plant identification, seasonal maintenance — sitting alongside genuine high-value design and build enquiries. An account that cannot tell the two apart spends heavily on the former and wonders why cost per lead looks reasonable while the phone rarely rings with real projects.
The issues below appear in most of the accounts I review from this trade. Each is specific, and each is fixable.
A full garden redesign and a one-off hedge trim are different customers, different values and different sales processes. Bidding for them from the same campaign underfunds the enquiries that actually matter.
'Garden design ideas', 'how to lay a patio', 'garden layout plans' — enormous search volume, almost entirely non-commercial. Without a considered negative list, a landscaping account pays to inspire people who were never going to hire anyone.
Landscaping and garden design are sold on what the finished work looks like. A page without a strong photo or project gallery loses to a competitor whose page has one, regardless of how good the actual work is.
Enquiry volume for design work peaks in spring, but the projects themselves are often planned and booked months ahead. Budgets that chase the search spike miss the window when serious clients are actually deciding.
The same principle as every account: commercial context first, then structure, verified tracking and reporting on what produces work.
Full management, an independent audit of what is already running, or training for your own team.
End-to-end management for landscapers and garden designers spending £2,000+ per month. Strategy, build, weekly optimisation and reporting on jobs.
An independent review of your existing account with a written report and prioritised recommendations. The report is yours regardless.
Learn to run your own account properly, or bring the person who does up to a professional standard.
Often yes, as a way to fill the gaps between referrals and to reach people who have just moved into an area with no existing network. The key is treating it as a source of a small number of high-value projects rather than high enquiry volume, and qualifying hard on the landing page.
Through tight match types, a thorough and continually updated negative keyword list, and ad copy that speaks to hiring a designer or contractor rather than to ideas or inspiration — so people just browsing self-select out before the click.
£2,000 per month for ongoing management. Below that there is rarely enough data to optimise meaningfully. The audit (£399) and coaching (from £99 per hour) have no minimum, and the call is complimentary.
Yes. Most home services accounts are managed remotely and the approach is identical anywhere in the UK. Being based in Wandsworth simply means South West London businesses can meet in person.
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Book a complimentary call. I will review your account live — structure, call tracking, location settings, spend against jobs — and set out what I would change first.
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