End-to-end management for e-commerce and lead generation businesses that have outgrown templated agency delivery. Strategy, build, optimisation and reporting — all handled by one senior specialist.
Minimum media budget £2,000/month. Final fee depends on account size and complexity; agreed in writing before any work begins.
Book a callBefore a single campaign is built, I establish the commercial context: margins by category, customer acquisition cost targets, lifetime value, and the price at which a customer can be acquired profitably. Most agencies skip this step entirely. It is the foundation of everything that follows.
Campaigns are then built around the actual objective — whether that is aggressive revenue growth, improved efficiency, or a defined balance of the two. Search, Shopping, Performance Max and Demand Gen are deployed together as a full funnel, not as isolated campaign types left to run.
With ten years' experience and over £25 million in client sales, the account receives senior-level judgement at every stage. You deal directly with me — not with an account manager relaying messages to whoever is actually touching the campaigns.
The work also extends beyond the ad account. Landing pages are frequently the single largest lever on conversion rate, and most agencies never go near them. Landing page performance is reviewed and advised on as part of the service.
A complete service, not a menu. Every account receives the full scope regardless of size.
Account management delivers the strongest results for businesses that meet the following criteria.
Spending, or ready to spend, a minimum of £2,000 per month on Google Ads. Below this, there is insufficient data to optimise meaningfully.
Businesses with a measurable commercial outcome — a sale, a qualified lead, a booking — that Google Ads can be optimised toward.
Frustrated by agency results or communication, and looking for a specialist who owns the account rather than a junior working from a playbook.
A defined sequence with clear checkpoints. Nothing goes live until it is verified.
A complimentary call to review your current setup. I ask the right questions about the business and its objectives, and give a candid assessment of where the opportunities are.
A clear written strategy covering campaign structure, recommended approach and fees. No generic templates, no vague commitments.
Once agreed, I take access to the account, establish or verify conversion tracking, and build the campaign structure. Nothing goes live until both of us are confident in the setup.
Campaigns go live under close monitoring in the first weeks — adjusting bids, pausing weak performers and reinforcing what is working.
Month on month: continuous optimisation, structured testing and identification of scaling opportunities, with a clear monthly report and regular discussion of performance and next steps.
Fee depends on account size and complexity, agreed in writing before any work begins. £550/month is the starting point for smaller, simpler accounts; larger or multi-channel accounts are quoted individually at the strategy and proposal stage.
No long lock-in. Google Ads accounts need time to gather data, so I recommend a minimum of three months to judge results fairly, but the arrangement is a rolling monthly retainer rather than a fixed-term contract.
We would have an honest conversation about why, based on the data, before anything else. If the conclusion is that the fit is wrong, I would rather say so than continue billing for a relationship that is not delivering.
You do. The account remains in your name and under your ownership at all times; I am given access to manage it. If the engagement ends, the account, its history and its data stay with you.
Book a complimentary call. I will review your Google Ads account live and set out exactly what I would change and why.
Book a call →Minimum monthly media budget of £2,000 applies to ongoing management.