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Google Ads specialist · 10 years · Wandsworth, South West London

Google Ads built on your margins, not an agency template.
Run by a senior specialist.

For e-commerce and lead-gen businesses spending £2k+/month who want their ad spend to show up as profit - optimised around your unit economics, not vanity metrics.

Live review of your account No obligation Written action plan included
£25m+Client sales generated
Harry Thompson, Google Ads specialist
Harry ThompsonFounder · ClickLogic
-44%Cost per lead in 5 weeks
£25m+Sales generated for clients
£1m+Ad spend managed per year
10 yrsHands-on Google Ads
1 personSenior-led. No handoffs.

Trusted by businesses across the UK and US

Rug SourceDarchiniDropOffBank House GatesIntermountain Home ServicesTarps PlusStormlineLostock LegalBear Jam ProductionsKiwi StorageSleep Disorders ClinicWhite SparrowMasterDrive Rug SourceDarchiniDropOffBank House GatesIntermountain Home ServicesTarps PlusStormlineLostock LegalBear Jam ProductionsKiwi StorageSleep Disorders ClinicWhite SparrowMasterDrive
The problem

Most Google Ads accounts aren't broken. They're under-managed.

Six years on the agency side showed me the same pattern repeatedly. The platform performs. The problem is that senior attention rarely reaches the account after the pitch.

Problem 01

Senior pitch, junior delivery.

The specialist who won the account is rarely the one running it. Day-to-day management passes to someone handling thirty others, working from a template that has no knowledge of your margins.

Problem 02

Conversion tracking is quietly compromised.

Duplicate conversions, misfiring tags, lead values that bear no relation to revenue. Smart Bidding optimises toward whatever data it is given - and flawed data goes unnoticed for months.

Problem 03

Reporting without accountability.

Automated reports built around impressions and click-through rate. Nothing on which campaigns generated profit, what is changing next month, or why.

ClickLogic was built as the alternative: one senior specialist, a deliberately limited client roster, and strategy grounded in your commercial data.

Request a free account review →
Results

Measured outcomes from accounts I managed directly.

Each case study documents the starting position, the changes made, and the commercial result. No composite figures, no inherited accounts.

$4.5M
Annual revenue generated · 12 months
E-commerce

$4.5M in annual revenue from a single account.

A full paid media restructure for a high-growth rug brand, rebuilt around unit economics rather than platform metrics, delivered a 300% increase in revenue within twelve months.

+300% revenueReduced CPASearch · Shopping · Performance Max
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−44%
Cost per lead · same budget
Lead generation

A 44% reduction in cost per lead within five weeks.

A paid search restructure for a major US plumbing company reduced cost per lead by 44% in five weeks on an unchanged budget, while improving lead quality.

−44% CPLFive weeksImproved lead quality
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60%
Of budget allocated to underperforming products
Google Ads audit

Reallocating 60% of budget toward profitable products.

A Shopping and Performance Max audit identified 60% of spend directed at products with weak margins or sell-through. Segmentation by margin and a product feed overhaul redirected budget to where it earned a return.

Product segmentationFeed optimisationROAS by margin
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Specialist vs agency

A structural difference, not a marketing one.

Many agencies employ capable people. The model itself is the constraint: margins depend on scale, and scale depends on standardisation.

Typical agencyClickLogic
Who runs your accountA junior manager, once the senior pitch is completeA senior specialist with ten years' experience, from onboarding onward
Client loadTwenty to thirty accounts per managerA deliberately limited roster
StrategyStandardised playbook applied across clientsBuilt on your CAC, LTV and margin structure before any change is made
ReportingAutomated monthly reportSegment-level reporting with commentary and a forward plan
TrackingAssumed to be accurateVerified before launch and audited continuously
CommunicationRouted through an account managerDirect access to the person running the account
Services & pricing

Three engagement models. Transparent pricing.

Full management, an independent audit of what is already running, or training for an in-house team. Pricing is published because it should not require a sales call to find out.

Independent review

Google Ads Audit

£399 fixed fee - the report is yours regardless

A comprehensive review of structure, keywords, bidding, ad copy and conversion tracking, with a candid assessment of what is working, what is not, and the order in which to address it.

  • Full account structure review
  • Waste & inefficiency analysis
  • Bidding strategy assessment
  • Ad copy & Quality Score review
  • Prioritised recommendations
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Most popular
Ongoing management

Full Account Management

From £550 / month

End-to-end management of your Google Ads account: strategy, build, weekly optimisation, and segment-level monthly reporting - with direct access to me throughout.

  • Campaign strategy & full build
  • Ongoing bid & budget optimisation
  • Conversion tracking & GTM setup
  • Monthly performance reporting
  • Search, Shopping & Performance Max
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Training

Coaching & Training

From £99 / hour · £450 full day

One-to-one sessions or in-house workshops, structured around your team's level and your live account rather than generic material.

  • Tailored 1-to-1 sessions
  • In-house team workshops
  • Beginner to advanced
  • Live account walkthroughs
  • Ongoing support available
About coaching →

Account management requires a minimum media budget of £2,000 per month. Below that threshold there is insufficient data to optimise meaningfully, and I would rather say so in advance.

How it works

From initial review to a performing account.

A defined process with no unnecessary onboarding. Nothing goes live until the foundations are correct.

1

Initial call

A complimentary call to review your account live. You receive a written summary of findings and recommended actions, whether or not we proceed.

2

Commercial discovery

Before any change is made: your margins, CAC, LTV, and a clear definition of what a successful outcome looks like for the business.

3

Build and launch

Correct account structure, keyword strategy, verified conversion tracking and reviewed landing pages - built properly from the ground up.

4

Optimise toward the objective

Scaling revenue or improving efficiency - optimisation is directed at the outcome that matters, and reported in plain terms.

Harry Thompson
About

Why I started ClickLogic

"After six years in agencies, I went independent for one reason: to run Google Ads the way it should be run."

Too many accounts were handed to junior managers with no understanding of the client's margins, sales cycle, or definition of success. The same templates, the same playbook, the same wasted spend.

When you engage ClickLogic, the work is done by me. I take the time to understand the business, its targets and the numbers that matter, and build the strategy around them. The client roster is kept intentionally small so that every account receives genuine attention rather than a monthly check-in.

10 years in Google Ads6 in agencies, 4 independent
E-commerce & lead genSearch, Shopping, PMax, Demand Gen
Unit economics firstCAC, LTV and margin before spend
Landing page expertiseConversion rate, not just click volume
Client feedback

What clients say.

Feedback from account management, audit and training clients.

★★★★★
"Harry managed my Google Ads and did an exceptional job. What sets him apart is his honesty and reliability - qualities that are rare to find. He is knowledgeable, trustworthy, and someone you can fully rely on."
TomAccount management
★★★★★
"His report was detailed and extremely helpful to see where changes can be made - exactly what our business was looking for."
RobGoogle Ads audit
★★★★★
"Could not recommend Harry enough. His training was exactly what I needed and he was so thorough in his explanations."
BeckyCoaching
★★★★★
"Harry is like my emergency expert on tap."
MikeCoaching
FAQ

Frequently asked questions

What is the minimum ad spend?

£2,000 per month for ongoing management. Below that level there is rarely enough data to make optimisations that produce a measurable difference, and I would rather be clear about that than take on an account I cannot do justice to. Audits and training have no minimum.

What happens on the call?

You grant read-only access in advance. During the session I review the account live - structure, search terms, conversion tracking, spend against performance - and set out what I would change first and why. You receive a written summary you can act on independently. There is no sales element.

How does this differ from an agency?

At most agencies, the account passes to a junior manager handling thirty others and following a standard playbook. With ClickLogic, the account is run by a specialist with ten years' hands-on experience who deliberately maintains a small roster. You have direct contact with the person doing the work.

How long until results are visible?

Traffic arrives from day one; properly optimised performance typically takes four to eight weeks as campaigns accumulate data. Accounts with existing history often yield earlier improvements. I will give you a realistic expectation during the session rather than a figure designed to win the engagement.

Do you take on one-off projects?

Yes. The £399 audit is a standalone engagement - you receive the full report and can implement it internally or retain me to do so. Account management is a monthly retainer from £550. Coaching is £99 per hour, or £450 for a full in-house day.

Will paid search interfere with SEO?

Managed correctly, the two are complementary. Paid search provides immediate, controllable traffic while SEO builds long-term visibility. I ensure paid activity is not cannibalising organic performance, and vice versa.

Complimentary call · no pressure, no pitch

Book a call. Leave with a plan.

Choose a time. I will review your Google Ads account live and set out what I would change and why - whether or not you decide to work with me.

  1. Select a time and answer a few short questions about the account.
  2. Grant read-only access in advance so the session is prepared.
  3. We review the account together and you receive a written action plan.

Prefer email? harry@clicklogic.co.uk.

Book a free call →