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What's inside
- Tracking and measurement - the four fixes that stop Smart Bidding learning from the wrong thing
- Structure and control - brand vs generic, intent-based campaigns, negatives, Performance Max search themes
- Automation, used deliberately - AI Max, the September 2026 upgrades, and when to keep keyword control
- Landing pages and local targeting - one offer per page, trackable calls, service-area bidding, scheduling
- Habits that compound - weekly search-term reviews, seasonal budgets, reporting on jobs rather than clicks
Written by Harry ThompsonGoogle Ads Specialist, ClickLogic. Ten years hands-on, £25m+ in client sales, based in South West London.