Senior-led Google Ads management built for the way tree surgeons actually win work — call tracking, service-level campaign structure, tight local targeting and reporting on jobs rather than clicks. From an independent specialist with ten years' experience.
A paid search restructure for a major US plumbing company reduced cost per lead by 44% in five weeks on an unchanged budget, with better lead quality.
Read the case studyTree surgery is a well-defined, high-intent search market with a clear seasonal rhythm and a customer base that is unusually local — nobody hires a tree surgeon from across London. It is also a trade where a small number of established firms dominate the organic results in each area, which makes Google Ads one of the few ways a newer or growing business can compete for the same searches.
The work ranges from routine pruning and hedge maintenance to emergency storm damage and full removals with permits and access considerations, and the accounts that perform well are the ones that separate those services rather than bidding on 'tree surgeon' and hoping.
The issues below appear in most of the accounts I review from this trade. Each is specific, and each is fixable.
A fallen tree blocking a driveway and a scheduled crown reduction are different enquiries with different urgency and value. One campaign cannot bid correctly for both.
Tree surgery is intensely local, but broad location settings and 'people interested in' targeting send budget to searchers thirty miles away who will never book.
A significant share of tree-related searches concern TPOs, conservation areas, council responsibility and legal disputes — informational traffic that a poorly structured account pays for.
Pruning and maintenance demand peaks in late winter and autumn; storm work is weather-led; summer is quieter. Static budgets misallocate spend across the year.
The same principle as every account: commercial context first, then structure, verified tracking and reporting on what produces work.
Full management, an independent audit of what is already running, or training for your own team.
End-to-end management for tree surgeons spending £2,000+ per month. Strategy, build, weekly optimisation and reporting on jobs.
An independent review of your existing account with a written report and prioritised recommendations. The report is yours regardless.
Learn to run your own account properly, or bring the person who does up to a professional standard.
Yes — arguably more than for most trades, because the local intent is so clean. A well-targeted account for a tree surgeon covering a handful of postcode districts can be very efficient, provided location settings are precise and the campaigns are structured by service.
Largely, through a negative keyword list that covers council, TPO, conservation area, planning and dispute terms, and ad copy that makes clear you are a contractor rather than an authority. Search term reports are reviewed regularly so new patterns are excluded as they appear.
£2,000 per month for ongoing management. Below that there is rarely enough data to optimise meaningfully. The audit (£399) and coaching (from £99 per hour) have no minimum, and the call is complimentary.
Yes. Most home services accounts are managed remotely and the approach is identical anywhere in the UK. Being based in Wandsworth simply means South West London businesses can meet in person.
Plumbers & Heating Engineers · Electricians · Roofers · Builders & Extensions · Tree Surgeons · Landscapers & Garden Design
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Book a complimentary call. I will review your account live — structure, call tracking, location settings, spend against jobs — and set out what I would change first.
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