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Proven Results

Real Results for Real Businesses

Over 10 years and £25 million in sales generated — here's a look at how I've helped e-commerce and lead generation businesses grow with Google Ads.

£25m+
Total Sales Generated
£1m+
Ad Spend Managed / Year
10yrs
Industry Experience

Client Success Stories

Detailed breakdowns of strategy, execution, and results across a range of clients and industries.

$4.5M
Annual Revenue Generated
E-Commerce Home Furnishings
$4.5M in Revenue. 12 Months. One Account.

A complete paid media overhaul — built around unit economics, not vanity metrics — drove 300% revenue growth for a high-growth rug brand.

+300% Revenue $4.5M Generated ↓ CPA
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-44%
Cost Per Lead
Lead Generation Home Services
44% Cheaper Leads. Five Weeks. Same Budget.

Restructuring paid search campaigns for a major US plumbing company cut cost per lead by 44% in five weeks — with no budget increase.

-44% CPL 5 Weeks ↑ Lead Quality
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Top 20%
Products → 80% of Profit
Google Ads Audit E-Commerce
Stop Funding Every Product Equally. Start Backing the Winners.

A Shopping and PMax audit revealed 60% of budget was funding underperforming products. A segmentation restructure and feed overhaul changed that.

Product Segmentation Feed Optimisation ROAS by Margin
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